AI Insights · Timothy · April 2023
Top 5 Social Apps Performance in Oman Q1 2023
Explore the performance of the top 5 social apps in Oman during Q1 2023, including trends in weekly downloads, revenue, and active users.
During the first quarter of 2023, the top social apps in Oman showcased varying trends in downloads, revenue, and active users. Here’s a detailed look at the performance of TikTok, Facebook, Instagram, Likee - Short Video Community, and Who's Calling Me - Caller ID.
TikTok saw its weekly revenue peaking at around $39.3K in the week of January 30, with a noticeable decline towards the end of March, settling at approximately $29.9K. Weekly downloads experienced a significant rise mid-quarter, with a peak of 38.4K in the week of February 20, before stabilizing around 25K by the end of March. The app maintained a high level of weekly active users, starting at over 1.29M and slightly decreasing to about 1.21M by the end of the quarter.
Facebook had a steady performance with weekly revenue ranging between $638 and $967, peaking in mid-February. The app's weekly downloads remained relatively stable, fluctuating between 11.6K and 16.8K throughout the quarter. The weekly active users for Facebook remained consistent, hovering around 520K towards the end of March.
Instagram experienced modest revenue, peaking at $620 in the second week of January and maintaining around $200-$300 towards the end of March. Weekly downloads showed a fluctuating trend with a peak of 22.5K in the first week of January, and again reaching 20.8K by the end of March. The app's weekly active users saw a gradual decline from over 1.28M in early January to about 1.22M by the end of the quarter.
Likee - Short Video Community had its revenue peak at $2.3K in late February, while downloads peaked at 8.3K in the same period, before slightly decreasing to around 7K by the end of March. The app's weekly active users remained relatively stable, starting at around 191K and slightly decreasing to about 170K by the end of March.
Who's Calling Me - Caller ID saw a gradual increase in revenue, peaking at $121 in the last week of March. Weekly downloads showed a significant rise, peaking at 5.3K in late February, before stabilizing around 3.6K by the end of March. The app's weekly active users showcased a slight decline from 116.5K in late December to about 103.4K by the end of March.
These insights are derived from Sensor Tower data. For more detailed analysis and insights, visit Sensor Tower.
